How are Keepmoat so successful?......

Many people in the past year, including city bankers, have asked me how Keepmoat, my No.1 client, are so successful....

They have produced profits of 10% over the past few years whilst their competitors have struggled to make 3%. So whats going on?

The recipe for success in any business is always difficult to capture and even more difficult to communicate to others but Keepmoat have 3 assets I do not see in many other businesses:

1. A clear, focused strategy shared by all which drives the business.

2. The 'Keepmoat Way' which is a culture by design not default.

3. The most capable people in the industry, actually, as I have ever met in any industry.

So there it is. I am happy to share Keepmoat's 'secrets' because they are one off and the recipe could not be copied but the lessons are there for others:

1. Get a clear strategy
2. Define and manage your preferred culture
3. Get the right people on the bus