Creating Superior Opportunities

When working with clients I ask some questions which have helped unearth superior opportunities. The best opportunities are visible but not seen in my experience.

Here are the questions:

- What big problem is keeping customers awake at night?
- Is the problem widely recognised?
- Does it affect other industries?
- Are radical innovations required to tackle the problem?
- Can tackling the problem change industries economics?
- Will addressing the issue give us a fresh source of competitive advantage?
- Would tackling the problem create a superior opportunity for us?