Adding value or cost?

Whenever people do anything in a business they either add value or cost - there is no in between.

A good question to ask yourself is "what am I or my team doing today, adding value or cost to the business"?

Senior people should ask "our strategy calls for 'X' therefore I will focus on that". Senior people are normally the highest paid so the investment of their time gets the best return by focusing on the strategic priorities.

Common sense? Maybe we should rename it 'rare sense' because I do not see people thinking like that very often.