Perception isn't Everything......

We all kind of assume our view of the world is factual and right. "This is how it is, don't confuse me with the facts" as one client told me.

A guy called George Kelly developed a idea called Construct Theory - "we all construe the world in our own unique and idiosyncratic way but it is only one view, other people have their views which they believe also to be right".

We then screen out any information which contradicts our view which makes us uncomfortable and select information which confirms it - pat on the back!

Why am I telling you this and why does it matter? Well imagine if your doctor had their view of how to cure you and it was wrong?

The solutions are to get the facts as far as possible and make fact founded decisions rather than decisions based on your view or prejudices which may or may not be correct. Secondly, try to understand other people's views on issues. One of the features of Bill Clinton's leadership it was said was that he could take into account several different perspectives at once and still function effectively.

So in business seek views from customers, employees and investors, keep up to date with current thinking and build this into your plans, which should help you validate your perceptions.