Entrepreneurial Advice from Ajaz Ahmed

Ajaz Ahmed, founder of Freeserve, gave a magnificent presentation about his experiences of being a successful entrepreneur at Hull University recently. Here are some of his insights for entrepreneurs:

- A quote from Ted Turner 'Do the obvious before the obvious becomes obvious' inspired him to persist with Freeserve when the going got tough.

- Keep control, don't just be an investor.

- Systems give you control of quality and consistency.

- A Hovis advert which shows a retiring man with a clock motivated him to do his own thing and not wait to get a clock in a corporate business.

- Think like a retailer - all industries can be made much more efficient and that's a major opportunity.

- Be your own PR manager. Send e-mails which contain some controversy direct to editors - it just works!

Thanks Ajaz!