The Myth of Innovation

Innovation is overrated. There I have said it......

Recent research by Harvard Business Review found that of 48 'innovations' 34 were copies of what previously existed. 98% of the value generated by the innovation is actually captured not by the innovators but by the copy cats.

So you heard it here first.......imitation is more valuable than innovation. So a practical tip is to ask who does this best?, find out and then copy it.