The Benefits of Customer Insight

Most of my clients reckon they know their customers really well. My experience is that they don't and in difficult times this is an opportunity.

Two tools to gain real customer insight are the customer perception survey and value gap analysis.

Customer perception surveys conducted properly always create new insights which can be translated into new business opportunities. Value gap analysis reviews the things along the customer journey from initial enquiry through to paying the bill that customers value and will pay for.

The insights are:

- are we selling the value customers want?
- Do we deliver the value well?
- Can we cut out things they don't value and reduce our costs?

Both these tools add real value to businesses. Contact us for more information on 01430 425541 or e-mail david@davidhalluk.com