How effective CEOs earn their money.......

The average tenure of a new CEO is now less than 5 years and 40% last less than 2 years......

So how does a CEO add real value to a business?

In my view they have four things to focus upon and do well:

1. Set the strategy of the enterprise

What business are we really in? Where are we going? What do we need to focus upon to create success?

2. Pick the right people capable of delivering the strategy

Easier said than done sometimes.... but CEOs should not compromise on this task. The problem is that really high performers are around 0.1% of people...... where are they?

3. Set and champion the preferred culture

You get culture by design, or by default if you don't manage it.

4. Prioritise and focus on the key strategic actions that will deliver the strategic goals

Usually there are 4/6 key things to do well.

These priorities apply to both private and public sector organisations.....

It's called LEADERSHIP.